| Term | Definition |
|---|---|
| Cart Abandonment |
Cart abandonment refers to situations where an e-commerce customer places one or more items in their cart for purchase, then leaves the site without completing the checkout process. Cart abandonment often occurs when a customer reconsiders their purchase due to the price of the items, the cost of shipping, or the estimated shipping time. Some customers may also leave out of annoyance with a lengthy or complicated checkout process. Read more >>> |
