Managing Chargebacks in the Subscription Economy

The subscription economy is growing rapidly, with Juniper Research forecasting growth of over 200% between 2022 and 2026. More and more companies are adopting this business model because it provides predictable revenue. Subscription payments are less volatile than one-time purchases, so companies that implement this business model can reliably predict revenue as payments are scheduled. Subscriptions also increase customer retention by making repeat purchases automatic. These advantages have driven the expansion of subscription services into sectors that might not seem like an obvious fit for the model, such as physical goods.