---
title: BB LLC
description: I am very happy and glad to partner with the Gurus. We are no longer worried about fraudsters or chargebacks.
image: https://www.chargebackgurus.com/hubfs/Best%20Brilliance%20Featured.png
---

# Customer Story

BB LLC

| **Company:** | BB LLC |
| --- | --- |
| **Location:** | New York, New York |
| **Industry:** | Jewelry |
| **Employees:** | 40 |
| **Client Since:** | 2014 |

**Challenge overview:**

- Chargeback threshold exceeded 6%
- True fraud exceeded 15%
- Lost over $500,000 due to chargebacks & fraud
- Over 75% family fraud & friendly fraud chargebacks

**Solution:**

- Implemented FPR-360 tool to identify root causes of chargebacks
- Recommended fraud prevention tool to identify fraudulent orders
- Trained operations team to spot fraudulent orders & block them
- Notified customer service team on issues reported by clients & recommended edits to return policy and order cancellation
- Fought chargebacks using Smart Chargeback Representment

**Key outcomes:**

- Recovered over $198,000 in 2015 with a win rate of 73%
- Prevented over 50% of true fraud chargebacks
- Reduced family fraud & friendly fraud chargebacks to 49%
- Reduced product returns & cancellation rate by 15%

![Best Brilliance Logo](https://www.chargebackgurus.com/hs-fs/hubfs/Customer%20Stories/Best%20Brilliance%20Logo.png?width=100&name=Best%20Brilliance%20Logo.png)

## Getting Back Their Shine

BB LLC specializes in selling high-end jewelry such as diamond watches, rings, bracelets and more online.

### Challenges

When BB LLC came to us in 2014, their chargeback threshold exceeded 6% and true fraud exceeded 29%. Over 75% of their chargebacks could be tied to either family or friendly fraud.  All of these resulted in substantial losses for the company of over half a million dollars.  

> "I was skeptical in the beginning considering all the promises made to help us prevent fraud and chargebacks.  I am glad Chargeback Gurus exceeded our expectations."

### Enter Chargeback Gurus

The Gurus began fighting chargebacks using Smart Chargeback Representment and implemented our FPR-360 tool to identify the root-causes of chargebacks.  This way, we would not only fight and recover chargebacks, but prevent them from happening in the first place.  Additionally, we recommended a fraud prevention tool to help identify fraudulent orders.

We trained their operations team on how to spot fraudulent orders and put a stop to them.  We also notified the customer service team on issues being reported by clients and recommended making edits to their return policy and order cancellations.

### Results

Chargeback Gurus has already reduced the chargeback rate to 3.85% and helped to recover lost revenues of $198,000 in 2015 and $220,000 in 2016.  True fraud has been reduced by 82% already and family fraud & friendly fraud have also been reduced to 49%.  Additionally, product returns and cancellations have been reduced by 15%.

> I am very happy and glad to partner with the Gurus.  We are no longer worried about fraudsters or chargebacks.

 

## Work with a company that gets results.

Schedule a demo to see how we deliver real-time win rates & true ROI for our clients.

[Schedule a Demo](https://www.chargebackgurus.com/schedule-demo)