Chargeback Thresholds & What They Mean for Your Business
Preventing chargebacks isn’t just important to your bottom line. It’s vital to your company’s very existence.
That’s because chargebacks aren’t just extra expenses to deal with. They’re also serious threats to your merchant accounts—the same accounts you use to process payments, do business and keep your company afloat.
You see, all four major card networks have a maximum chargeback threshold for their merchants. These set stringent caps on a merchant’s chargeback ratio every month. If the merchant surpasses that cap, they can get charged additional fees, put on a warning list or even have their account shut down entirely.
And that means no more payment processing—or profits—for you.
What are Chargeback Ratios?
Chargeback ratios are determined by dividing the total number of a merchant’s chargebacks per month by the total number of transactions in that same period (except MasterCard who divides the total number of merchant’s chargebacks per month by the total number of transactions in the previous month).
Here’s an example:
Say a merchant has 100 chargebacks in May and a total of 1,000 transactions. That would give them a 10 percent chargeback ratio for the month (100 divided by 1,000).
Card networks place caps on these ratios to ensure their merchants are running their businesses with integrity and that consumers are being treated fairly and satisfactorily.
Here are what these caps look like for each individual card network:
Visa has two different chargeback thresholds, capping its merchants at a 0.75 percent chargeback ratio and 75 total chargebacks per month.
If a merchant surpasses either of these thresholds, the network puts them on what’s called a “pre-monitoring” program, essentially sending up a red flag that something’s wrong and should be addressed.
If the merchant passes 100 total chargebacks or a 1 percent chargeback ratio, they’re moved to full-scale monitoring program and considered high risk. In the event the merchant cannot lower their chargeback totals and ratio, they can be removed from the Visa network altogether.
The MasterCard network caps merchant chargebacks at 100 per month at a chargeback ratio of 1 percent.
Like Visa, when a merchant exceeds these thresholds, they are placed on a monitoring program. If their chargeback ratio exceeds 1.5 percent for the month, the merchant is considered an “Excessive Chargeback Merchant,” and is monitored further. Failure to address surging chargebacks could result in removal from the MasterCard network.
The American Express network is a little different from Visa and MasterCard in that it doesn’t have hard-and-fast thresholds for chargeback ratios or totals. In order to evaluate chargeback performance, the network considers a merchant’s industry and overall risk level, total chargeback counts and chargeback ratios over time.
American Express generally wants to see merchants under 100 chargebacks per month and a chargeback ratio of under 1 percent.
Discover is similar to American Express in that it’s a bit more relaxed when it comes to chargeback rules.
Though it doesn’t have any specific ratio requirements or monitoring programs, the network recommends merchant keep their chargeback ratio below 1 percent and total chargebacks under 100 per month.
What’s Your Chargeback Ratio?
Having visibility into your chargebacks – specifically your ratio and total chargebacks every month – is crucial if you want to ensure the long-term health and wealth of your business.
Are you looking to stop the ever-growing chargeback trend and protect your revenues? If so, you must first take steps to understand the problem. Download the free Chargebacks 101 Guide to better understand the causes of chargebacks, and how the overall chargeback process works, so you can fight customer chargebacks and prevent them in the first place.