Chargeback Gurus is ready, are you? Visa’s VAMP is radically transforming the way merchants and acquirers view fraud and chargeback ratios. Many merchants will face greater difficulties in staying compliant.
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The Visa Acquirer Monitoring Program (VAMP) is a replacement for the existing Visa Dispute Monitoring Program (VDMP) and Visa Fraud Monitoring Program (VFMP).
The changes went into effect April 1, 2025. An advisory period with no enforcement was in effect until September 30, 2025.
Visa formerly had two separate monitoring programs for merchants, with VDMP focusing on monitoring chargeback ratios and VFMP covering fraudulent transactions. Effective April 1, 2025, both programs were consolidated into a single enhanced framework under VAMP. This consolidation aims to simplify monitoring for acquirers and provide a unified system to track and manage disputes and fraud.
For merchants, this means:
Reported fraudulent transactions + Total disputes
_____________________ ÷ ____________________
Total settled transactions
Only card-absent transactions are included when calculating VAMP Ratio. The number of reported fraudulent transactions is based on TC40 data. Because most of these transactions will also result in disputes, they will effectively be counted twice. Disputes that are resolved through Rapid Dispute Resolution are excluded from the dispute count, but TC40 reports for these transactions will still count toward VAMP ratio. Visa's Compelling Evidence 3.0 system can prevent both the dispute and the TC40 report from counting against the ratio. Preventing disputes through Order Insight or alerts will often avoid a TC40 report being filed, but this is at the issuer's discretion. VAMP ratio is calculated monthly based on Central Processing Date. Merchants with fewer than 1,500 applicable fraudulent or disputed transactions are excluded.
VAMP also includes a separate ratio for enumerated transactions, also known as card testing fraud. This ratio is calculated by the number of confirmed enumerated transactions divided by total settled transactions. Enumerated transactions are confirmed by the Visa Account Attack Intelligence (VAAI) system, which Visa claims reduces false positives by 85%. Merchants with fewer than 300,000 enumerated transactions are excluded.
Visa announced two sets of thresholds for acquirers and merchants, the first of which went into effect when enforcement for the Excessive level began on October 1, 2025. A second, stricter set of thresholds for the Above Standard level was imposed on acquirers beginning January 1, 2026. For merchants, the ratio for the Excessive level will decrease on April 1, 2026.
| Acquirer | Merchant | |||
|---|---|---|---|---|
| Above Standard | Excessive | Excessive | Excessive | |
| VAMP Ratio | VAMP Ratio | VAMP Ratio | Enumeration | |
| Initial Threshold | N/A | 0.7% | 2.2% | 20% |
| 2026 Threshold | 0.5% | 0.7% | 1.5% | 20% |
Acquirers and merchants identified as being “Above Standard” or “Excessive” under the new VAMP framework may be subject to enforcement fees. For first-time offenders within a rolling 12-month period, Visa will grant a three-month grace period during which enforcement actions will not be applied. After this grace period, however, fees may be enforced for each dispute:
At first glance, it might seem like merchants have it easy with regard to the newer thresholds they need to comply with:
| Impact | Previous Thresholds | After 2026 | |
|---|---|---|---|
| Dispute Ratio | Fraud Ratio | VAMP Ratio | |
| Acquirers | 1% | 1% | 0.5% |
| Merchants | 0.9% | 0.9% | 1.5% |
However, VAMP ratio effectively double-counts fraud-related disputes, and counts TC40 reports for transactions that were too small for the issuing bank to bother with a chargeback. This means most merchants see much higher ratios under the VAMP formula.
In addition, the drop from 1% to 0.5% for acquirers is a huge change, and one that may affect merchants as well. In order to comply with this new threshold, some acquirers may impose limits on their merchants’ chargeback ratios that are even stricter than Visa’s. For example, an acquirer might set a VAMP ratio threshold of 1% for its merchants in an attempt to ensure that the average across its portfolio remains below the 0.5% required by Visa.
Acquirers are responsible for the overall performance of their portfolios, meaning that any merchant whose VAMP ratio exceeds acceptable levels could potentially jeopardize the acquirer’s compliance with VAMP. Some acquirers may levy fines against merchants with a VAMP ratio exceeding their stricter limits or even terminate merchant accounts.
Merchants will need to be mindful of these changes and adjust their fraud prevention and dispute management practices accordingly to avoid falling afoul of the acquirer-imposed limits, even if they remain under Visa’s 1.5% threshold. It may be worth considering tools like Smart Prevention Alerts and Order Intelligence that can divert potential chargebacks, reducing the merchant’s VAMP Ratio.
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