Does Mandatory Consent for Subscription Renewal Payments Help or Hurt Merchants?
Chargeback Gurus data scientists conducted a study across three verticals and 56,000 transactions to find out.
Mastercard’s new mandate requiring merchants to obtain consent from consumers before each subscription rebill is intended to address cardholder complaints and increased chargeback rates around trial offers that automatically convert to subscriptions.
Will the the mandate achieve its desired goal, and will the unintended negatives outweigh the positives? Download our white paper "Impact of Requiring Cardholder Consent on Subscription Based Businesses" to find out.
- Just how much required consent impacts renewal rates
- Which industries are most impacted
- The top reasons cardholders don't renew
- Cardholders' reaction to the requirement
Download the white paper now to access the exclusive data!