| Term | Definition |
|---|---|
| Value-Added Reseller (VAR) |
A value-added reseller (VAR) is a company that increases the value of another company's product before reselling it to the end user. This added value may come in the form of service, installation, customization, or additions to the product itself. Value-added resellers typically make their profit from what they add to the product rather than by marking up the price of the product itself. |
