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Identity Graphing

Identity graphing is the process of combining customer information from disparate sources to form a more complete customer identity. These identities are maintained in a database where customer information can be accessed and analyzed for a variety of purposes, including targeted advertising and improving buyer personas. The information can be obtained from order information, location data, website visits, account information, etc. Read more >>>

Independent Sales Organization (ISO)

An independent sales organization (ISO) is a company that provides standalone credit card processing services for merchants. Many merchants obtain payment processing through the bank or other financial firm that provides their merchant account. However, ISOs provide more options for merchants to choose from and serve those who might otherwise have difficulty obtaining processing services due to their status as high-risk merchants. ISOs may also be called merchant service providers (MSPs).

Interchange Fee

An interchange fee is a fee merchants pay to the issuing bank in a credit card transaction. Interchange fees may be included as part of the merchant discount rate or may be added on separately. The amount of the fee is determined by the applicable credit card network, and different networks have different fees. Read more >>>

Internet of Things (IoT)

The internet of things (IoT) is a term that describes the proliferation of internet-connected devices that transmit and receive information without the need for direct human interaction. This includes smart TVs, Wi-Fi connected thermostats, personal fitness devices, and internet-enabled home security systems. Some of the most popular IoT devices are smart speakers like Google Home and Amazon Echo. Read more >>>

Invisible Payments

Invisible payments refers to the idea of payments that can be processed without the customer needing to provide their payment credentials. This typically means that the customer sets up an account and provides their credentials in advance. Then, instead of logging in to that account and going through a traditional checkout process, the checkout process is handled automatically using biometric authentication or some other method of identity verification. Read more >>>

Issuer

The issuer or issuing bank is the organization that created a customer's credit card account. When a customer makes a purchase, the merchant's bank, also known as the acquirer, arranges a transfer of funds from the customer's account with the issuer to the merchant's account with the acquirer. Many banks serve as issuers for both Visa and Mastercard credit cards, and American Express and Discover often serve as the issuer for their own cards. Read more >>>