Chargeback Prevention

Disputes and Chargebacks on the Alipay Platform

Alipay payment

Alipay might not yet be a household brand in the United States, but merchants who want to expand their business into lucrative overseas markets should be learning everything there is to know about it. Created in 2004 by the Chinese ecommerce giant Alibaba, Alipay functions similarly to PayPal, facilitating digital transactions for retail purchases, peer-to-peer transfers, bill payments, and more.

Adding Alipay to your list of accepted payments can bring in new customers, but ever new payment provider carries unique risks and concerns. Before they start accepting Alipay, what to do merchants need to know about how the platform deals with disputes and chargebacks?

New call-to-actionWith more than 1.2 billion users, Alipay is one of the world’s biggest mobile payment providers, second only to PayPal. However, as much as three quarters of those users are located in China. Merchants who don’t actively market to customers in China and other Asia-Pacific regions may be able to get away with ignoring Alipay, but that means leaving a lot of potential sales on the table. China’s ecommerce sector has grown incredibly fast and is now the largest in the world by far. Accepting Alipay is a simple first step merchants can take to make themselves accessible to the average Chinese ecommerce consumer.

The easiest way for merchants to accept Alipay is to go through one of the North American payment processors they have partnered with, like First Data or Verifone. Simple enough, but seasoned merchants are already wondering what happens when an Alipay transaction leads to a misdelivery, a customer dispute, or—inevitably—fraud. These problems afflict all payments types, and aren’t in themselves reasons to avoid a particular method or platform, but knowing what the rules are and what to expect is essential.

How Does Alipay Work?

To understand how disputes play out in Alipay, it’s important to know exactly how the platform functions. Unlike other peer-to-peer payment platforms, Alipay transactions aren’t settled immediately. For most merchant transactions, Alipay works much like an escrow service. Once the customer submits a payment, Alipay notifies the merchant and holds on to the funds.

Once the purchase is delivered, the customer has seven days to let Alipay know if the merchant failed to uphold the terms of purchase. If no issue is reported, the funds will be transferred to the merchant.

Customers can find their Alipay accounts by linking a credit or debit card. Alipay protects its users from fraud and unauthorized use with various protective measures, such as two-factor authentication, digital certificates, and a separate “payment password,” different from the login password, that users must enter to authorize a transaction.

Alipay can be used for ecommerce, touchless QR code payments, peer-to-peer payments, and many other common commercial and financial transactions. In China and other countries where Alipay has a strong market share, it integrates with chain stores, transportation services, and other local merchants to allow for fast, seamless, cash-free purchasing.

How Does Alipay Handle Disputes?

Alipay does not involve itself in disputes between merchants and customers. Instead, it offers a member protection program that compensates buyers if their account is used to place an unauthorized transaction. This applies only to situations where a fraudster has accessed the buyer’s account without their permission; unauthorized payments by family members or other individuals who were given login access by the account holder.

Download the eGuide, 4 Reasons to Hire a Chargeback Management CompanyMore generous protection terms are given to purchases made with some of Alipay’s partners, like AliExpress, where “product not as described” complaints may also be reimbursed. However, in the majority of cases where the buyer has an issue with the quality of the products or services they received, Alipay will tell them that they need to resolve the issue with the merchant directly.

Merchants should review the documentation from their payment processor about how disputes that occur before settlement will be handled.

What about Alipay and Chargebacks?

Merchants don’t need to worry about completed Alipay transactions turning into chargebacks. Even in cases where a transaction is reversed prior to settlement for some reason, the only consequence is the loss of revenue. Because the funds never hit the merchant account, no chargeback can occur—the merchant simply doesn’t get paid. While this is obviously less than ideal, it’s greatly preferable to going through the dispute and chargeback process. A reversed Alipay transaction will not affect a merchant’s chargeback ratio and will not cost them any additional fees.

This does not mean that Alipay transactions cannot result in chargebacks. While Alipay offers no internal dispute resolution services or chargebacks, the customer can still dispute the credit card purchase that funded the Alipay transaction with their issuing bank.

If the customer does this, they will forfeit their right to claim Alipay’s member protection compensation.

In this scenario, however, the dispute would be between the customer and Alipay, not the merchant.

Conclusion

The bottom line with Alipay is that it is not going to lead to any actual new chargebacks, and that’s great news for merchants. Taking on the increased chargeback risk would still be worth it for merchants whose business plan depends on making sales in China’s ecommerce market, but Alipay treats merchants quite fairly in terms of liability and dispute resolution.

Some merchants may have concerns that Alipay’s settlement process, which can potentially result in funds being returned to the buyer after the merchant has shipped their order, amounts to a “self-service” refund policy that disfavors merchants. Consider that an alternative to this would be the traditional chargeback process, where friendly fraudsters rarely encounter much difficulty in convincing issuing banks to escalate their phony dispute claims.

Whether it’s because of their age, nationality, personal experience or some other factor, many of today’s consumers are forsaking plastic cards and choosing payment options that fit better with their lifestyle and finances. While the dispute procedures on these platforms may become more complex as their adoption and usage increases, they can still have the positive side benefit of helping to reduce a merchant’s exposure to the negative consequences of credit card chargebacks.

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