Chargebacks - Preventing Double Refunds
Table of Contents
- What Is a Double Refund Chargeback?
- How to Prevent Double Refund Chargebacks
- What Should Merchants Do When A Charge Is Disputed Before Contact Is Made?
- Can Double Refund Chargebacks Be Reversed?
- Professionalizing Chargeback Management
As if the loss of revenue from chargebacks wasn’t bad enough, every chargeback has the potential to bring along a host of subsidiary problems, including bank fees, increases to a merchant’s chargeback ratio, time and labor spent in representment, and more. Perhaps the most frustrating chargeback complication for a merchant to encounter is the dreaded double refund chargeback.
What are double refund chargebacks, how can they be prevented, and what steps should be taken if one occurs?
What Is a Double Refund Chargeback?
A double refund chargeback occurs when a customer contacts both the merchant and their bank about a purchase they are unhappy with, resulting in the merchant issuing a refund and the bank initiating a chargeback. When this happens, the merchant loses twice the purchase amount plus fees.
To prevent double refund chargebacks, it is necessary to understand how and why they occur. The main issue that leads to double refund chargebacks is the lack of communication between banks and merchants during the early stages of a dispute.
Either the merchant processes a refund unaware that a chargeback has already been filed, or the bank initiates a chargeback without knowing that a refund has already been issued. It does not matter whether the refund or the dispute came first—double refund chargebacks can occur either way.
Here’s a typical scenario: An unhappy customer calls their bank to dispute a charge. After getting off the phone with their bank, they contact the merchant to express dissatisfaction. Unaware that a dispute has been initiated, the merchant offers a refund and the customer accepts it. Later, the bank processes a chargeback, and the money is subtracted from the merchant’s account a second time.
In some cases, a customer may contact the merchant first, request a refund, and become impatient waiting for the refund to appear in their bank account. Feeling overlooked, the customer calls their bank and disputes the transaction. Since it can take a few days for a merchant to be notified of a chargeback, the merchant might then issue the refund without realizing that a chargeback has been filed for the same transaction.
How to Prevent Double Refund Chargebacks
Double refund chargebacks can be prevented by providing excellent and accessible customer service and by following best practices for processing refunds, including submitting refund transactions as quickly as possible.
The easiest double refund chargebacks to prevent are those that begin with the customer contacting the merchant first. This provides an opportunity to deliver strong customer service, identify the source of dissatisfaction, and promptly issue a full refund. The sooner the refund is processed, the less likely the customer will feel compelled to contact their bank.
By acting quickly to resolve the issue and issue the refund, merchants improve the likelihood of retaining the customer for future business.
Using a return authorization can also help prevent this type of double refund. Since the customer will see the pending refund in their account as soon as the transaction is submitted, rather than waiting several days for the funds to arrive, they are less likely to dispute the charge out of impatience.
Ideally, if the refund is processed before the dispute, the issuing bank will be made aware of it before the dispute is escalated. Visa and Mastercard have both made changes to their dispute rules to help ensure issuing banks do not initiate a chargeback for a refunded purchase, but the system is not foolproof.
What Should Merchants Do When A Charge Is Disputed Before Contact Is Made?
While merchants are expected to receive prompt notification of chargebacks, they will not always be aware when a dispute is in its preliminary stages. During this window, it is possible for merchants to initiate refunds without knowing that the transaction is already in the dispute process.
Chargeback prevention alerts can be beneficial in these situations, as they provide advance notice of impending chargebacks and reduce the window in which double refunds can occur.
However, chargeback alerts can be costly and are typically not justified if the sole objective is preventing double refunds. If alerts are already part of a broader chargeback management strategy, this serves as an additional benefit. For Visa chargebacks, Rapid Dispute Resolution (RDR) can perform a similar role for some disputes.
Another approach to preventing double refunds in this scenario is to ask customers whether they have already contacted their bank. While there is always a possibility of dishonesty, intentional abuse of double refunds is relatively uncommon.
If there is reason to believe that a dispute has already been initiated it is highly likely that a chargeback is inevitable, and a separate refund should not be issued.
Can Double Refund Chargebacks Be Reversed?
Merchants can and should dispute chargebacks for transactions that have already been refunded. The refund serves as proof that the issue has been resolved in the cardholder’s favor, meaning a chargeback is not warranted.
Refunds should always be issued back to the same card or account used for the original transaction. Banks often lack the resources to investigate representment evidence in depth, and discrepancies in account numbers may lead to rejection of the evidence.
When clear and well-documented proof of a refund is submitted, the chargeback can typically be reversed.
While this will not recover associated fees or administrative costs, it will restore the transaction amount and eliminate any benefit for customers attempting to exploit the system.
Professionalizing Chargeback Management
One of the challenges of double refund chargebacks is that preventing them requires additional effort beyond standard chargeback prevention practices that may not always be justified. Instead, many merchants use representment as the primary tool for dealing with double refunds.
For merchants dealing with a high volume of chargebacks, or those investing significant effort into prevention, partnering with a chargeback management firm can be an effective strategic decision. These firms can reduce operational strain by handling double refunds as part of a comprehensive chargeback management strategy. They can also recover more revenue and increase efficiency by leveraging sophisticated technologies, resulting in a higher overall ROI.