Chargeback Gurus supports gaming merchants by bringing structure to dispute management, improving contestability, and driving stronger recovery outcomes through disciplined, data-led strategies.
The gaming industry operates in one of the most complex and fraud-intensive payment environments, where speed of transactions, digital-first user journeys, and high volumes create elevated dispute exposure. Chargeback Gurus (CBG) partners with gaming merchants to bring structure, intelligence, and increased recovery rates to chargeback management by leveraging our automated, AI orchestrated platform, combined with data-driven decisioning and strategic rule design. Rather than treating disputes as isolated events, CBG focuses on identifying intent, strengthening evidence narratives, and aligning prevention and recovery strategies to protect revenue while preserving player experience.
Gaming merchants face a disproportionate volume of fraud claims combined with limited transaction and device-level data. These constraints reduce the ability to contest disputes effectively and increase reliance on predefined acceptance rules. Additionally, pre-arbitration disputes present operational and financial risks when not strategically managed.
Key Industry Challenges:
- Fraud Dominance: Fraud-related disputes account for 86% of total chargeback volumes received, limiting recovery options and increasing overall risk exposure.
- Missing Data Points: Critical data such as IP address, Device ID, and AVS (Address Verification Service) details are often unavailable, limiting evidence for representment.
- Process Misalignment: Disjointed chargeback operations can lead to missed response windows and ineffective documentation.
- Difficult Representment Decisions: Low transaction values combined with high fraud levels make it challenging to decide which cases should be contested.
Approach
The CBG approach focuses on improving dispute decisioning in high-fraud gaming environments by combining selective representment, stronger evidence framing, prevention-led controls, and alignment with business goals and objectives. Rather than contesting disputes indiscriminately, the approach prioritizes cases with a higher likelihood of recovery to reduce costs.
This approach includes:
- Strategic Rule Reassessment: Identifying contestable cases within the $10–$25 transaction value range.
- Pre-Arbitration Optimization: Selectively contesting non-fraud reason code pre-arbitration cases.
- Fraud-Led Analysis: Prioritizing prevention and intelligence over volume-based representment.
The tech and media industry is facing significant challenges in managing chargebacks across digital and physical transactions. Inconsistent transaction data, limited visibility into customer interactions, and frequent technical issues contribute to low chargeback recovery rates. Companies struggle with insufficient evidence to dispute chargebacks, gaps in transaction details such as missing IP addresses and device IDs, and poorly communicated policies, leading to preventable disputes and lost revenue.
Key Industry Challenges:
- Incomplete Transaction Data: Missing crucial details, such as IP addresses and device IDs, weakens dispute responses and reduces recovery chances.
- Technical Issues: Frequent credential login problems and user verification issues diminish the effectiveness of contesting chargebacks, especially for digital services.
- Insufficient Policy Disclosure: Lack of clear, upfront communication regarding policies at the time of payment increases the risk of chargebacks.
- Fraudulent Activity: High levels of payment fraud demand stronger fraud prevention measures and more effective customer verification.
- Ineffective Evidence Management: Inadequate documentation and inefficient processes make it harder to gather and submit evidence on time, leading to lost recovery opportunities.
The CBG approach focuses on refining data capture, speeding up evidence submission, and improving responses to complex disputes across the tech and media industry. By identifying key deficiencies in transaction details and policy communication, this approach enhances chargeback prevention and recovery efforts.
This approach includes:
- Comprehensive Case Review: Identifying gaps in data capture and dispute processes to streamline chargeback management.
- Optimized Documentation Process: Ensuring timely submission of essential transaction details such as device IDs and IP addresses.
- Effective Dispute Responses: Developing tailored dispute responses to address industry-specific chargebacks, such as subscription cancellations and credential-related issues.
Clear Refund & Cancellation Policies
Where possible, display refund, cancellation, and bonus-related policies clearly to reduce disputes caused by unmet expectations.
Clear Billing Descriptor & Merchant Information
Try to ensure the billing descriptor on card statements is one that will be easily recognized by cardholders to avoid confusion-driven disputes.
Account Activity & Transaction Confirmation
Provide immediate confirmation of purchases to establish transaction awareness and reduce first-party disputes.
Player Account Verification
Implement authentication checks and account verification controls to limit fraudulent account creation and reduce repeat fraud activity.

Monitor High-Risk Transactions
Use fraud risk tools to identify abnormal customer behavior such as rapid purchase attempts with several different cards, unusual changes in location, etc.
Maintain Gameplay & Account Records
Maintain logs of player activity, account access, and transaction history to support dispute reviews when required.
Selective Representment
Apply clear rules to determine which disputes should be contested versus accepted, especially for low-value cases.
AVS & CVV Verification & 3D Secure
Where applicable, use AVS, CVV checks, and step-up authentication to reduce unauthorized transactions at the point of payment.
CBG’s automated, AI orchestrated platform delivers end-to-end dispute lifecycle management for gaming merchants through Smart Chargeback Representment™. Selective representment strategies are applied to focus recovery efforts on viable cases, improving cost efficiency and recovery rates. Smart Prevention Alerts™ address the high volume of fraud-related disputes and ensure compliance with chargeback ratio and VAMP ratio requirements.
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